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I’m a Senior Designer and Art Director with over 18 years of experience bringing brands to life through strategic design, creative direction, and thoughtful visual storytelling. My work spans digital experiences, print, packaging, advertising, and large-scale experiential graphics, combining strong design fundamentals with a deep understanding of brand consistency and business objectives.

Throughout my career, I’ve partnered with marketing teams, corporate leadership, agencies, and external vendors to develop compelling creative solutions for global brands and enterprise organizations. From establishing scalable design systems to directing high-visibility campaigns and building engaging digital experiences, I approach every project with a balance of strategic thinking, creative precision, and hands-on execution.

My portfolio reflects a passion for purposeful design, clear visual communication, and creating cohesive brand experiences that make an impact.

Explore my work. Discover my approach. See what thoughtful design can achieve.

Informational Literature

Layout was created in Adobe Indesign, photos were enhanced in Photoshop and icons were created in Illustrator.

Social Media Post

For social media, all posts are enhanced in Adobe Photoshop with a combination of Adobe Illustrator.

Magazine Ad’s

Various ads I created for different popular industry magazines to promote tools or for informational using different typography formatting to catch the readers eye and striking images using Adobe Creative Suite.

Brochure’s

These brochures were created to inform the industry of the latest tools and also for informational purposes. All brochures are setup for prepress and output to pdf format for salesman.   They were created using Adobe Creative Suite (Indesign, Photoshop and Illustrator).

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Packaging and Label’s

Packaging design was created in a combination Illustrator and Photoshop.

Logo’s

These logos were created to enhance or update the brand using complementary colors and balance giving it a visual up to date feel. All logos were created using Illustrator, a vector-based format.

OOH (Out Of Home Advertising)

Out of home advertising, used to showcase the brand with vinyl car graphics and retractable banners.

E-Mail’s

Web Banner’s

Various banners created for Google ad display and webpage banners using Adobe Photoshop.

Website’s

Bravura Gear

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Bravura Gear Website is a
e-commerece website. I ventured out doing apparel to satisfy my creative curiosity on applying art on medias besides paper and digital platforms.

Lyfe NYC

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Lyfe nyc is a NYC Department educational program that provides childcare for children of student parents. I created this site for the department as a freelancer.